3×Creative production at RefaceCreative work,
Creative work,
built to scale.
Pawook turns GenAI tools, creative knowledge, and source assets into production workflows your whole team can run.
Routes to
A production layer
Move from one-off generations to a creative system.
Pawook makes the process behind creative output visible, repeatable, and ready for the next campaign.
- 01Read the creative
- 02Build directions
- 03Produce in parallel
One workflow across GenAI models
Connect reasoning, image, video, voice, and editing models without moving the work between disconnected tools.
Production logic your team can reuse
Turn successful creative methods into visible workflows that can run again with new campaigns, markets, and formats.
Every asset and decision stays attached
Keep source media, intermediate outputs, revisions, and final delivery inside the system that produced them.
One connected workspace
See the run. Shape the result. Keep what works.
Build on a visual canvas, inspect every stage, and organize the creative knowledge that comes out of it.
01 / Review
Outputs stay connected to the process that made them.
Compare directions, trace every result back to its inputs, and refine a single step without restarting the full production chain.
Explore workflowsOutput set / 03Three directions.
One production run.
One production run.
02 / Reuse
Your creative library becomes an active production input.
Keep campaign sources, winning hooks, generated media, and reusable components organized where the next workflow can use them.
Explore the libraryAll assetsSourcesOutputs
The platform
Infrastructure for the full creative production loop.
01
AI creative workflows
Turn proven creative processes into visual AI workflows your whole team can reuse, refine, and scale.
02Multi-model production
Bring image, video, language, voice, and editing models into one connected production workflow.
03Creative asset library
Organize source assets, hooks, concepts, packshots, prompts, and generated media in one production library.
04Collaboration and control
Share workflows, preserve revisions, track execution, and bring production visibility to creative operations.
Production patterns
Start with the work your team repeats most.
Each workflow can be adapted, combined, and reused as your campaign system evolves.
Use case / 01
Creative variations
Generate new scenes, messages, personas, and visual directions without rebuilding the production process for every asset.
Explore Use case / 02Ad localization
Translate on-image text and produce market-ready versions while preserving the original design, layout, and branding.
Explore Use case / 03Multi-format campaigns
Create platform-ready versions of approved creative with repeatable resize, outpaint, and layout-adaptation workflows.
Explore Use case / 04AI video and UGC
Connect characters, scenes, voice, captions, and editing steps in one campaign production workflow.
ExploreCustomer story / Reface
Creative infrastructure that performs in production.
“Pawook AI has been a game-changer for our creative team. We nearly tripled our productivity while maintaining our target creative success rate. This is the biggest tech breakthrough of the year for us. Our designers call it ‘a tool from the future.’”
Hlib PetrovHead of Creative Marketing, RefaceRead the story - 3×
- creative production
- 50k+
- generations monthly
- 30+
- creative users
Your creative system, connected