Use case / Multi-format campaigns
Adapt one campaign to every channel and aspect ratio.
Create platform-ready versions of approved creative with repeatable resize, outpaint, and layout-adaptation workflows.
AI Image / EditNano Banana 2
- 1:1
- 16:9
- 9:16
Why Pawook
Make format adaptation part of the workflow—not a final bottleneck.
Pawook helps teams move beyond basic cropping by using AI editing steps to extend compositions and produce formats suited to feeds, stories, video, and display placements.
Go beyond cropping
Extend and rebalance the visual composition for the destination format.
Create every size together
Run square, landscape, portrait, and vertical production branches in parallel.
Reuse the format pack
Apply the same channel requirements to future campaign masters.
How it works
From creative input to reusable production system.
- 01
Add the campaign master
Start with the approved image or key visual for the campaign.
- 02
Choose the destination formats
Define the aspect ratios and layout requirements for each channel.
- 03
Generate the full format pack
Produce and review every adapted version in one workflow run.
Built for production
Everything stays connected.
The workflow, source material, model steps, and outputs remain in one shared production environment.
- 011:1, 4:3, 16:9, and 9:16 production
- 02AI outpainting and layout adaptation
- 03Parallel format branches
- 04Reusable channel templates
- 05Organized format-specific outputs
- 3×
- creative production
- 50k+
- generations monthly
- 30+
- creative users
Questions
Frequently asked.
Is this just automated cropping?
No. Workflows can use AI image editing and outpainting to adapt the visual composition for a new frame rather than simply cutting away content.
Can teams define their own standard format set?
Yes. The workflow can be configured around the formats and production requirements used by your team.
Your creative system, connected