Customer story / Reface
How Reface scaled creative production 3× across every app
Pawook became the production layer for Reface’s creative team—connecting the models they already used, fitting their existing workflows, and helping more than 30 creators move faster together.
Consumer AI apps- 50k+
- generations monthly
- 30+
- creative users
The challenge
Scale the work, not the complexity.
Reface needed to increase creative output across its portfolio of apps while maintaining the creative success rate the team was already delivering.
The new production system also had to work with the team’s existing GenAI stack, Google Cloud commitments, and established ways of working.
The outcome
A creative system the whole team could use.
After rollout, Reface nearly tripled creative productivity while keeping its target creative success rate. Today, more than 30 users produce over 50,000 generations every month through Pawook.
- 3×
- creative production
- 50k+
- generations monthly
- 30+
- creative users
Pawook AI has been a game-changer for our creative team. We nearly tripled our productivity while maintaining our target creative success rate. This is the biggest tech breakthrough of the year for us. Our designers call it ‘a tool from the future.’
03 / Rollout
One production layer, built around the team.
Pawook connected Reface’s people, models, and infrastructure without disrupting the creative system already in motion.
- 01
Rolled out team-wide
Pawook was introduced across every creative team, giving more than 30 users one shared production environment.
- 02
Connected the existing stack
The team kept the GenAI tools it relied on, including Arcads, ElevenLabs, Vertex, and more.
- 03
Used existing cloud commitments
The rollout worked with Reface’s Google Cloud commitments instead of adding a parallel infrastructure layer.
- 04
Fit the way Reface works
Pawook was integrated into existing creative workflows so the team could scale without starting over.
Multi-model production
The right model for every creative task.
Reface’s team orchestrates leading image, video, and audio tools from one Pawook production workflow.
Explore multi-model productionYour creative system, connected